This week on Three Wise Guys, the guys open with a fast-moving round of quick hits, starting with the biggest takeaway from Cannes Lions: everyone in marketing is talking about AI, but not everyone is actually using it well. From there, they break down what AI could mean for creators, especially the top-tier influencers commanding six-figure brand deals, and why mid-tier creators may be safer than people think.

Then, the conversation turns to Zohran Mamdani’s viral speech, which both hosts watched in full and considered one of the most compelling political moments in recent memory. They dig into why his direct answer on the 32 arrests became the clip that stuck with people online, and what it says about the power of actually answering a question.

The main conversation centers on the launch of Wealthsimple Predict, a standalone prediction market app powered by Kalshi, and what it means now that prediction markets are officially entering Canada. The guys use the news as a jumping-off point for an honest conversation about gambling, sports betting, poker, fantasy sports, and where the line is between a fun bet and a real problem.

They also get into the uncomfortable overlap between gambling, stock investing, and the way many young men now talk about “building wealth.” Is investing always different from betting? Does regulation make prediction markets safer, or just better branded? And why are sports betting and prediction markets becoming such normalized parts of male culture?

Wisdom of the day: The incentive of something often tells its intent

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