The guys bounce through a trio of headlines this week starting with Canada’s record tourism surge, joking about how most of the money came from Canadians basically traveling in their own backyard. From there they dive into the five phases of brain aging and take comfort in learning that age 32 is actually peak structural maturity, which means the window for greatness is still wide open.

Holiday spending trends spark a laugh as everyone admits they barely bought anything during Black Friday. Dolapo presses Luke on whether endless sales are killing the hype, which leads smoothly into this week’s education segment. Luke breaks down why marketing has no professional certification and why it never will. When consumer behaviour shifts faster than any textbook can keep up, the real skill is learning how people make decisions, not memorizing a fixed playbook.

Wisdom of the Day‍

If the world keeps changing, staying curious will always outrun staying certain.

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